“Bad audio makes good content feel unprofessional.” — Tom Webster , Partner, Sounds Profitable How to Sound Professional, Consistent, and Worth Listening To Podcasting has become one of the most effective ways for brands to talk directly to their audience. Not sell at them. Talk to them. Long-form, human, and on demand. But here’s the bit many brands underestimate. A good podcast is not just a chat with microphones. Proper podcast production for brands is about strategy, sou