Check Out Our 2024 Highlights
Professional Radio Imaging
That Serves Your Station
35 Years of Experience | Big Brands, Big Moments | Imaging That Cuts Through
Hear why stations across Australia, Asia, and beyond trust Robbo with their sound.
My Philosophy:
"I’m Not the Star... The Station Is"
After 36 years at the highest level, working with brands like the Triple M Network, KISS92 Singapore, and Benztown, I’ve learned one thing for sure: Great imaging isn’t about me; it’s about making the station sound bloody good.
The key? It’s not just about the audio, it’s about the relationship.
I take the time to understand your station’s brand, your challenges, and what you want to sound like.
I don’t deliver what I think will make me look good, I deliver what’s right for you.
Sure, I’ve got the tools. I’ve worked on contests, shows, stunts — even a promo that sent a listener into space.
But the real magic? Knowing when to go hard, and when to pull right back.
Some pieces punch you between the ears. Others need room to breathe. Every sweeper, promo, and ID should serve the brand, not my ego.
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In the end, it’s simple:
Good imaging sticks in your head…
But it’s the station you should remember —
not the bloke behind the desk.
Hear It For Yourself:
Client: ONE FM Singapore
Product: Relaunch Teaser
Format: Rock
Client: SWR 99.9
Product: Sung Sweep
Format: Adult Contemporary
Client: i98
Product: Top Of Hour ID
Format: Hot AC
Client: KISS 92
Product: Jock Talk Over and Sonic
Format: Hot AC
Client: CHERRI
Product: News Theme
Format: CHR
Client: i98
Product: Promo
Format: Hot AC
Client: SBS South Asian
Product: Imaging Package
Format: Mulit Lingual
Client: ONE FM Singapore
Product: Imaging Package
Format: Rock
What The Legends Say...
When you’ve worked with the best, it shows — but it’s even better when they say it out loud...
“I rank his work up there with the best in the business in this country.”
Duncan Campbell - Chief Content Officer - Australian Radio Network
“The thing about Robbo is that he gets it.”
Phil Dowse - Director, Absolute Dowse
“Robbo is one of the few who understands radio globally and knows how to deliver locally.”
Lee Cornell - International Radio & Audio Pioneer | Former VP, RAIN News
Let’s be honest, trusting someone you’ve never worked with isn’t easy.
These days, every man and his dog reckons they’re “the best in the biz.”
That’s why I offer a free, no-obligation chat.
No pressure. No pushy pitch.
Just a proper yarn about your station, your sound, and what you actually need.
If we click? Brilliant.
If not? You’ve still had a chat with someone who’s been doing this for 36 years and knows the ropes.
I’ve been lucky enough to work with some bloody talented people over the years, jocks, PDs, and some of the sharpest imaging producers in the game. Some were mentors, some were colleagues, and plenty were producers I hired myself. I’ve picked up tips, tricks, and tools from all of them.
But these next few shaped how I think about radio. These are the ones who made me the producer I am today.
Jeff Thomas - The art of the promo
When Jeff hired me at Triple M, he didn’t just hand me a job, he taught me how to make a promo work. Not just sound big but actually connect. He taught me that the real magic isn’t about showing off, it’s about making people feel something- excitement, anticipation, whatever the story needs.
I still think about those lessons every time I open a session.
Where I learned the craft...
David Kessels - The Craft & The Standards
Kessels took what Jeff taught me and sharpened it. He wasn’t just about the tricks, he was about the standards. He made me a better producer, but more than that, a better radio person.
His mantra was simple: never drop your pants, and never shy away from standing up for the work.
I still hear that voice when I’m building a promo, reminding me that every second matters, every decision counts, and the job isn’t done until it’s right.
The Programming Mindset - Dowse, Campbell, Cornell & Daisy
Working alongside Programming Minds like Phil Dowse, Duncan Campbell, Lee Cornell, and the late great David “Daisy” Day taught me the most important thing: it’s not about the tricks, it’s about the message.
These blokes taught me to think like a programmer. Is the message clear? Are we telling the right story? Does the imaging actually serve the station, or is it just noise?
Whether it’s a breakfast show promo, a music positioning statement, or a late-night sweeper, I still apply what I learned from them. Craft’s one thing, but getting the message right is everything.
How can we work together?
I don’t just make noise — I solve problems.
Whether you're refreshing a brand, launching a new format, or just need someone who gets the sound you're actually chasing — I'm here to help.
Here’s what I can do for your station:
Service List:
Bespoke Imaging Production:
From sweepers and IDs to full promo campaigns — everything’s built to fit your brand, not my highlight reel.
Station Rebrands & Launches:
Starting fresh? Flipping formats? I’ve helped stations reimagine their sound across Australia, Asia, and beyond.
Campaign & Event Imaging:
Major promos, stunts, contests, or themed weekends — I’ll make sure it cuts through and sticks.
Voice Direction & Copywriting:
Need help getting the right read? I’ve coached talent, directed thousands of sessions, and written scripts that hit the mark.
Consultation & Imaging Strategy:
Not sure what’s working (or not)? Let’s jump on a call, review your imaging, and find the gaps together.
Just Some Of The Brands I've Worked With
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