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Radio Imaging
Experienced imaging production and support for radio stations that want clarity, consistency, and a sound that serves the programming.
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I work alongside content and programming teams on day-to-day imaging, campaigns, and short-term projects, providing calm, considered production that fits how your station already operates.
My Philosophy:
"I’m Not the Star... The Station Is"
Radio imaging works best when it supports the programming, the presenters, and the audience, not when it tries to be louder than everything else.
My role is to understand the sound, format, and intent of the station quickly, then produce imaging that fits naturally into that world. Sometimes that means bold and energetic, sometimes it means restrained and confident. The decision always comes back to what serves the station best.
I’m there to support the team, not compete with it.
How I work with stations.
I support stations with imaging production across both day-to-day needs and specific projects, depending on what makes sense for the team.
This can include:
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Core station imaging and branding
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Campaign and event imaging
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Promo production
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Short-form and longer-form pieces
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Additional production capacity during busy periods
Support can be project-based or ongoing. The focus is always on fitting into existing workflows and keeping things moving cleanly.
Hear It For Yourself:
Client: ONE FM Singapore
Product: Relaunch Teaser
Format: Rock
Client: SWR 99.9
Product: Sung Sweep
Format: Adult Contemporary
Client: i98
Product: Top Of Hour ID
Format: Hot AC
Client: KISS 92
Product: Jock Talk Over and Sonic
Format: Hot AC
Client: CHERRI
Product: News Theme
Format: CHR
Client: i98
Product: Promo
Format: Hot AC
Client: SBS South Asian
Product: Imaging Package
Format: Mulit Lingual
Client: ONE FM Singapore
Product: Imaging Package
Format: Rock
What The Legends Say...
When you’ve worked with the best, it shows — but it’s even better when they say it out loud...
“I rank his work up there with the best in the business in this country.”
Duncan Campbell - Chief Content Officer - Australian Radio Network
“The thing about Robbo is that he gets it.”
Phil Dowse - Director, Absolute Dowse
“Robbo is one of the few who understands radio globally and knows how to deliver locally.”
Lee Cornell - International Radio & Audio Pioneer | Former VP, RAIN News
Let’s be honest, trusting someone you’ve never worked with isn’t easy.
These days, every man and his dog reckons they’re “the best in the biz.”
That’s why I offer a free, no-obligation chat.
No pressure. No pushy pitch.
Just a proper yarn about your station, your sound, and what you actually need.
If we click? Brilliant.
If not? You’ve still had a chat with someone who’s been doing this for 36 years and knows the ropes.
Just Some Of The Brands I've Worked With
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