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Mastering Podcast Production for Brands
“Bad audio makes good content feel unprofessional.” — Tom Webster , Partner, Sounds Profitable How to Sound Professional, Consistent, and Worth Listening To Podcasting has become one of the most effective ways for brands to talk directly to their audience. Not sell at them. Talk to them. Long-form, human, and on demand. But here’s the bit many brands underestimate. A good podcast is not just a chat with microphones. Proper podcast production for brands is about strategy, sou
Dec 16, 20255 min read


How to Produce a Professional Podcast
Thinking about starting a podcast? You’re not alone — but most “how to” guides skip the real-world stuff that actually makes your show sound professional. After 36 years recording, mixing, and producing everything from live events to national radio, I’ve put together a complete step-by-step guide that covers everything from planning to publishing. Learn how to produce a professional podcast that people actually want to listen to.
Oct 27, 20253 min read


The Human Touch in Voice Acting: Why AI Can't Replace Us
AI voices might be faster and cheaper, but they’re missing the one thing clients really need: creativity. In my latest post, I share why AI can only remix the past, the human edges it will never touch, and a few simple drills you can use to sharpen your creativity in the booth. Bust the AI bubble and put your voice where it belongs ,front and centre.
Sep 24, 20254 min read


When Inspiration Won’t Bite: What Rock Legends Can Teach Radio Imaging Producers
“You can’t wait for inspiration. You have to go after it with a club.” Paul Kelly - Singer Hit Maker We’ve all been there: the clock’s ticking, the PD wants it “yesterday,” and the cursor is just blinking at you in Pro Tools. Inspiration feels a million miles away. The thing is, even the biggest names in music hit that wall. What separates them from the rest is how they hacked their way around it. Their tricks can work just as well in the imaging studio as they did in the re
Aug 17, 20253 min read


Creating Effective Campaigns for Radio Advertising
With the right strategy, radio can cut through, connect emotionally, and drive real action. So let’s unpack what makes a great radio campaign, how to build one, and why the medium still matters.
May 19, 20253 min read


"Read It Like You’re Dead Inside”
Ever been told to “read it faster… but sound slower”? You’re not alone. From “sound like a potato” to “give me magenta energy,” this blog dives into the most bizarre VO direction ever given — and how good engineers keep the session (and sanity) intact.
Apr 22, 20253 min read


Casting Ain’t Clicking: Why the Right Voice Isn’t Always the Cheapest (Or the Flashiest)
A Real-World Guide to Casting Better, Not Cheaper — From the Engineer’s Side of the Glass “Ninety Percent of Directing is Casting.” —...
Apr 15, 20254 min read


Understanding the Essentials of Audio Production
Audio production is an exciting and multi-faceted field that combines technology, creativity, and artistry. Whether you're a budding...
Feb 17, 20254 min read


3 Demo Fails That Cost You Work (And How to Avoid Them)
Your voiceover demo isn’t a highlight reel. It’s a promise . It tells casting directors, agents, and producers:“This is what I sound...
Jan 22, 20254 min read


Perfect Your Audio with These Essential Post-Production Plugins
In the high-turnover, time-conscious world of audio post-production, having the right tools can make all the difference. Whether you're mixing for TV, radio, or podcasts, the right plugins can enhance your workflow, ensuring your projects sound professional and polished. As an audio engineer with over 35 years of experience, I've curated a list of my desert island plugins for audio post-production. These are the indispensable tools I wouldn't want to be without, from precise
Jul 25, 20244 min read


Turning Pressure into Creativity: Rock and Life Lessons from Iva Davies
Iva Davies, the lead singer and co-founder of the Aussie rock band Icehouse, is a name synonymous with Australian music. His journey with...
Jun 1, 20244 min read


The Art of Layering Voice Effects in Radio Imaging
Sound is a much more powerful force than we give it credit for. We tend to think of sound as a kind of icing on the cake, but it's really...
May 22, 20244 min read


Rocking the Airwaves: The Unbreakable Link Between Artists and Radio Stations
"Radio was the key. Without the support of DJs and stations playing our music, that album wouldn't have reached as many people. It was...
May 7, 20243 min read


Unlocking Creativity: When the Clock Strikes Inspiration
"Creativity is intelligence having fun" Albert Einstein Five years ago, I found myself at a creative crossroads, wrestling with a problem...
Apr 5, 20243 min read


And Now, A Few More to Consider...
It seems my first dive into the world of Digital Audio Workstations (DAWs) for home studio voice-over artists got you all talking – and...
Mar 22, 20243 min read


Echoes of Excellence: How to Pick the Perfect DAW for Your Voice-Over Ventures
The Ultimate DAW Guide for Home Studio Voice-Over Artists Whether you're just stepping into the voice-over scene or you've been laying...
Feb 28, 20244 min read


Mic Technique: Making Every Word Count
A mate of mine, and Pro Audio Suite Co-Host George 'The Tech' Witham recently shared a great diagram on mic techniques that sparked a bit...
Feb 19, 20243 min read


Taming the Wild Acoustics: Budget-Friendly Fixes for Home Studio Voice Recordings
"I don't have a formal home recording studio, but I can record tracks on my computer upstairs in my office." Huey Lewis If you've ever...
Feb 13, 20245 min read


Demystifying Voice Over File Formats: A Sound Engineer's Guide
As a seasoned audio engineer with 35 years in the industry, I've participated in more than a few Voice Sessions over the years. I've also...
Jan 27, 20242 min read


Crushing the Audio Game: Your Voiceover Compression Cheat Code!
Hey guys, Robbo here. Today marks the first in a series of blogs, I've been thinking about for a while. Hopefully, they will be an...
Jan 11, 20244 min read
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