The Power of Audio Branding: Why Sound is Key to Your Brand’s Identity
"The right sound will make you feel something even before you know what you’re seeing. That’s how powerful music and sound can be." Hans...
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Jul 254 min read
Perfect Your Audio with These Essential Post-Production Plugins
In the high-turnover, time-conscious world of audio post-production, having the right tools can make all the difference. Whether you're...
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Jun 14 min read
Turning Pressure into Creativity: Rock and Life Lessons from Iva Davies
Iva Davies, the lead singer and co-founder of the Aussie rock band Icehouse, is a name synonymous with Australian music. His journey with...
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May 224 min read
The Art of Layering Voice Effects in Radio Imaging
Sound is a much more powerful force than we give it credit for. We tend to think of sound as a kind of icing on the cake, but it's really...
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May 73 min read
Rocking the Airwaves: The Unbreakable Link Between Artists and Radio Stations
"Radio was the key. Without the support of DJs and stations playing our music, that album wouldn't have reached as many people. It was...
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Apr 53 min read
Unlocking Creativity: When the Clock Strikes Inspiration
"Creativity is intelligence having fun" Albert Einstein Five years ago, I found myself at a creative crossroads, wrestling with a problem...
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Mar 223 min read
And Now, A Few More to Consider...
It seems my first dive into the world of Digital Audio Workstations (DAWs) for home studio voice-over artists got you all talking – and...
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Feb 284 min read
Echoes of Excellence: How to Pick the Perfect DAW for Your Voice-Over Ventures
The Ultimate DAW Guide for Home Studio Voice-Over Artists Whether you're just stepping into the voice-over scene or you've been laying...
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Feb 193 min read
Mic Technique: Making Every Word Count
A mate of mine, and Pro Audio Suite Co-Host George 'The Tech' Witham recently shared a great diagram on mic techniques that sparked a bit...
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Feb 135 min read
Taming the Wild Acoustics: Budget-Friendly Fixes for Home Studio Voice Recordings
"I don't have a formal home recording studio, but I can record tracks on my computer upstairs in my office." Huey Lewis If you've ever...
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Jan 272 min read
Demystifying Voice Over File Formats: A Sound Engineer's Guide
As a seasoned audio engineer with 35 years in the industry, I've participated in more than a few Voice Sessions over the years. I've also...
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Jan 114 min read
Crushing the Audio Game: Your Voiceover Compression Cheat Code!
Hey guys, Robbo here. Today marks the first in a series of blogs, I've been thinking about for a while. Hopefully, they will be an...
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Dec 13, 20235 min read
Unveiling the Truth: The Reality of Creating The Ultimate Voice-Over Demo
"If you always do what you’ve always done, you’ll always get what you’ve always got" Henry Ford - founder of Ford Motor Company So you're...
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Mar 5, 20213 min read
The Most Powerful Question You'll Ask Today
What all of my ideas boil down to is seeing maybe one thing, but in a lot of cases it's seeing two things and having them come together...
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Feb 12, 20215 min read
The right way to write??
"Writing is the flip side of sex, it's only good when it's over"
Hunter S Thompson
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Jan 28, 20215 min read
Alter Ego - Who do you become?
Bruce Wayne has Batman, Beyonce has Sacha Fierce, and the list of stars with an alter ego goes on and on .. Alternate personalities that...
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Nov 16, 20182 min read
Celebrities, why don't we use more of them?
The other day I was doing a job for an international client of Voodoo Sound. It was a radio promo for a Carlos Santa concert that was...
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Oct 22, 20182 min read
Why have we stopped Bragging?
I love the quote by Muhamid Ali that I have used in the image for this article. Provided we can back it up, why don't we shine a light on...
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Aug 31, 20182 min read
Why Should I spend money to Image my Station?
In Hollywood, the quality of a movie is mostly referred to as the production value. Basically, those films with bigger budgets tend to...
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May 6, 20183 min read
Writing Effective Radio Spots
May 6, 2018 "Great production starts with colourful copywriting that activates senses and stimulates imagination." Z100’s former Creative...
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