Mar 5, 20213 minThe Most Powerful Question You'll Ask TodayWhat all of my ideas boil down to is seeing maybe one thing, but in a lot of cases it's seeing two things and having them come together...
Feb 12, 20215 minThe right way to write??"Writing is the flip side of sex, it's only good when it's over" Hunter S Thompson
Jan 28, 20215 minAlter Ego - Who do you become?Bruce Wayne has Batman, Beyonce has Sacha Fierce, and the list of stars with an alter ego goes on and on .. Alternate personalities that...
Nov 16, 20182 minCelebrities, why don't we use more of them?The other day I was doing a job for an international client of Voodoo Sound. It was a radio promo for a Carlos Santa concert that was...
Oct 22, 20182 minWhy have we stopped Bragging?I love the quote by Muhamid Ali that I have used in the image for this article. Provided we can back it up, why don't we shine a light on...
Aug 31, 20182 minWhy Should I spend money to Image my Station?In Hollywood, the quality of a movie is mostly referred to as the production value. Basically, those films with bigger budgets tend to...
May 6, 20183 minWriting Effective Radio SpotsMay 6, 2018 "Great production starts with colourful copywriting that activates senses and stimulates imagination." Z100’s former Creative...
Apr 20, 20182 minWhat can Imaging producers learn from Australia's most prolific Breakfast Radio Personality? My listeners are my best researchers, I know what matters to them, I get down in the trenches with them and I stand up for the battler. I...
Apr 4, 20182 minCreativity - How Three Russian brothers will change the way you think about the way you work...As well as Imaging Radio stations around the globe, I also co-host and Produce a podcast called "the Mojo Radio Show". Recently I was...
Feb 18, 20184 minThe Content Director, Imaging Producer relationship. How to make it work."The most important thing in communication is hearing what isn’t said." The relationship between Imaging Producer and Content Director is...
Jan 10, 20183 minLesson from Rock #1 - How to write great business copy.The reason one writes isn’t the fact he wants to say something. He writes because he has something to say.” ~Francis Scott Key Fitzgerald...