Blog | Voodoo Sound

The Most Powerful Question You'll Ask Today

What all of my ideas boil down to is seeing maybe one thing, but in a lot of cases it's seeing two things and having them come together...

The right way to write??

"Writing is the flip side of sex, it's only good when it's over" Hunter S Thompson

Alter Ego - Who do you become?

Bruce Wayne has Batman, Beyonce has Sacha Fierce, and the list of stars with an alter ego goes on and on .. Alternate personalities that...

Celebrities, why don't we use more of them?

The other day I was doing a job for an international client of Voodoo Sound. It was a radio promo for a Carlos Santa concert that was...

Why have we stopped Bragging?

I love the quote by Muhamid Ali that I have used in the image for this article. Provided we can back it up, why don't we shine a light on...

Why Should I spend money to Image my Station?

In Hollywood, the quality of a movie is mostly referred to as the production value. Basically, those films with bigger budgets tend to...

Writing Effective Radio Spots

May 6, 2018 "Great production starts with colourful copywriting that activates senses and stimulates imagination." Z100’s former Creative...

What can Imaging producers learn from Australia's most prolific Breakfast Radio Personality?

My listeners are my best researchers, I know what matters to them, I get down in the trenches with them and I stand up for the battler. I...

Creativity - How Three Russian brothers will change the way you think about the way you work...

As well as Imaging Radio stations around the globe, I also co-host and Produce a podcast called "the Mojo Radio Show". Recently I was...

The Content Director, Imaging Producer relationship. How to make it work.

"The most important thing in communication is hearing what isn’t said." The relationship between Imaging Producer and Content Director is...

Lesson from Rock #1 - How to write great business copy.

The reason one writes isn’t the fact he wants to say something. He writes because he has something to say.” ~Francis Scott Key Fitzgerald...