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The right way to write??
"Writing is the flip side of sex, it's only good when it's over"
Hunter S Thompson
Feb 12, 20215 min read


Alter Ego - Who do you become?
Bruce Wayne has Batman, Beyonce has Sacha Fierce, and the list of stars with an alter ego goes on and on .. Alternate personalities that...
Jan 28, 20215 min read


Celebrities, why don't we use more of them?
The other day I was doing a job for an international client of Voodoo Sound. It was a radio promo for a Carlos Santa concert that was...
Nov 16, 20182 min read


Why have we stopped Bragging?
I love the quote by Muhamid Ali that I have used in the image for this article. Provided we can back it up, why don't we shine a light on...
Oct 22, 20182 min read


Why Should I spend money to Image my Station?
In Hollywood, the quality of a movie is mostly referred to as the production value. Basically, those films with bigger budgets tend to...
Aug 31, 20182 min read


Writing Effective Radio Spots
May 6, 2018 "Great production starts with colourful copywriting that activates senses and stimulates imagination." Z100’s former Creative...
May 6, 20183 min read


What can Imaging producers learn from Australia's most prolific Breakfast Radio Personality?
My listeners are my best researchers, I know what matters to them, I get down in the trenches with them and I stand up for the battler. I...
Apr 20, 20182 min read


Creativity - How Three Russian brothers will change the way you think about the way you work...
As well as Imaging Radio stations around the globe, I also co-host and Produce a podcast called "the Mojo Radio Show". Recently I was...
Apr 4, 20182 min read


The Content Director, Imaging Producer relationship. How to make it work.
"The most important thing in communication is hearing what isn’t said." The relationship between Imaging Producer and Content Director is...
Feb 18, 20184 min read


Lesson from Rock #1 - How to write great business copy.
The reason one writes isn’t the fact he wants to say something. He writes because he has something to say.” ~Francis Scott Key Fitzgerald...
Jan 10, 20183 min read
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